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At OC Consulting Group, we offer a wide variety of business consulting services to accelerate your growth.
From customer insights to marketing, sales and operations…It’s time to discover what’s possible!
Customer Insights
Our team at OC Consulting Group conducts research to identify the best methods to optimize your business. We create specific goals and develop effective systems that will allow your employees to work more efficiently. With insightful business optimization strategies, your business will see a significant boost in efficiency among employees, collect and measure accurate data, and lower costs while increasing profits. By creating an effective business optimization strategy, your business will achieve its greatest potential.
By combining customer insights with strategic planning, your organization can identify growth opportunities and solve significant business challenges. Understanding customer behavior helps with product promotion, increases conversion rates, helps address sales issues, tracks market trends to give you a competitive edge, and more. This is just scratching the surface of customer insights. At OC Consulting Group we blend customer behavior, market research, sales, and technology to deliver exceptional results for our clientele. Our experienced, knowledgeable consultants challenge the status quo and push for innovative solutions to move your corporation toward positive change.
Many companies struggle with customer data scattered across various platforms. OC Consulting Group consultants thoroughly analyze and organize this data into one centralized database. We then use a variety of tools to provide you with strategic insights based on your customers’ behavior. Our extensive research and analysis will allow you to make the right decisions to drive growth.
Quantitative and qualitative research is conducted in-house using our own state-of-the-art digital listening tool, BMT™ (Brand Monitoring Tool), which enables real-time online brand monitoring. With over 13 billion web pages scanned daily, we can gather crucial insights into customer behavior and thinking, creating actionable strategies to help you meet your goals.
How Can Choosing OC Consulting Group Benefit You?
- Defining the KPIs for current strategies and detecting anomalies
- Assessing and understanding customer behavior and journeys
- Creating an analytics-focused business case roadmap
- Identifying, capturing, and taking action on growth opportunities
- Determining unmet customer needs and the driving factors for conversions
- Categorizing customers based on the 12 Jungian Archetypes to better understand their decision-making process
- Customer segmentation, data mining, and value analytics
- Creating pricing, promotion, and go-to-market strategies to improve customer retention and increase revenues
- Establishing cross-sell and up-sell targets
- Improving the customer journey on intranets and extranets
- Optimizing internal processes for efficiency
- Redesigning experiences to increase customer satisfaction rates
- Analyzing service inquiry patterns
- Aligning salespeople with marketing strategies
- Prospect targeting
- Successfully launching new products and/or services
- Optimal location strategy
What Does This Mean for You and Your Bottom Line?
- Saving time and money through streamlined processes
- Increasing ROI through effective marketing, pricing, and go-to-market strategies
- Lower salespeople turnover due to aligned strategies
- Reduced customer acquisition costs
- Increased sales to existing customers
- Improved customer satisfaction which will result in more referrals and sales
- Resolving customer problems faster and better
- Lowered customer churn and increased customer loyalty
Marketing and Sales
Marketing and sales are both critical aspects of a successful business. Without effective marketing tactics, businesses miss out on potential sales. Effective marketing builds brand recognition, drives website traffic, and propels marketing campaigns. Good marketing will redefine your business and lead to greater brand awareness.
Strong marketing strategies increase revenues. Our team of digital experts at OC Consulting Group will develop robust and effective marketing strategies to increase sales and grow your business. We offer services such as business management consulting, digital marketing, social media marketing, web design, search engine optimization, and many other services to elevate your business. Effective marketing reaches your target audience and drives traffic to your brand. Market your business the right way, reach out to us for a consultation.
Want to Market Your Business to the Right Audience?
Price and Revenue Management
Price and revenue management lets businesses maximize profits by forecasting market demand. The key to successful price and revenue management is understanding your target market. Analyzing and monitoring market trends allows businesses to predict when demand for their products/services will increase.
Our team excels in researching and predicting demand for your products/services. We develop marketing strategies designed to drive profits with the use of customer insights and market trends. Adjusting pricing tactics based on customer behavior increases revenue during periods of high demand. With our effective pricing and revenue management services, your business will see a difference.
People Strategy
People strategy refers to the relationships a business has with its employees and how they can effectively use them. Having the right team is a crucial component of every successful business. Through creating effective people strategies, it allows employees to align their business goals to best achieve objectives.
People strategies can be modified to adapt to changes when your business deals with challenges or while it develops. At OC Consulting Group, our approach focuses on understanding your business, and tailoring strategies that suit your unique needs. We will develop an effective people strategy that will optimize employee performance, while keeping them motivated and productive.
Business Optimization
Every business wants to be successful and profitable, but these goals require a clear and effective strategy. Business optimization involves developing effective and powerful strategies to drive efficiency and productivity while reducing costs.
At OC Consulting Group, our team will research and implement tailored strategies to optimize your business processes. With our successful business optimization strategies, your company will benefit from efficient employees, accurate data insights, and increased profitability. Let us come in and train and advise your employees on ways to improve productivity, increase your bottom line, and incorporate more effective strategies.
Learn How to Bring Better Flow and Structure to Your Business
Digital Technology and Data
Our world is evolving digitally faster than ever before, and you don’t want your business to fall behind. Strengthening your online presence with digital technology and data management is no longer an option, it is necessary for growth and success. Digital technology and data are the concept of transforming your business by moving it online. This can be done through things such as creating a website, connecting to the cloud, using a CRM, and so forth. Improving your business’ digital technology and data will lead to satisfied customers, higher efficiency rates, and higher revenues.
At OC Consulting Group, we leverage the latest digital technology to modernize your business. We provide a variety of digital services such as digital marketing, secure cloud storage, social media management, CRM, scheduling, auto text messages, automated IVR systems, and more. Our diligent team focuses on protecting your business data by digitally transforming it. Thus, your business will have its data safely stored and a digital advantage over your competitors.
Operations
Operations are the backbone of any successful business. It is the idea of utilizing every aspect of a business in the most effective way possible. A thorough business operations plan helps improve productivity and efficiency among employees, by ensuring clarity about systems, machinery, processes, and roles.
At OC Consulting Group, our team optimizes business operations to maximize efficiency and effectiveness tailored to your industry. We prioritize creating a comprehensive operations plan that will empower your employees, measure productivity, and leave customers satisfied.
Organization
An organized business structure enhances the flow within your organization, leading to improved employee performance, better team communication, efficient operations, and more effective decision-making. Whether it involves restructuring or redesigning various aspects of your business, proper organization can facilitate the free flow of information and effective communication.
At OC Consulting Group, our team develops strategies to enhance your business’s organization. We can assist in redesigning or re-planning your business structure to improve efficiency. An optimized organizational structure enables employees and teams to work more productively and complete tasks on time. By organizing your business effectively, you set the stage for increased productivity and overall success.
Industries We Have Serviced
Since 2016 we have provided business consulting, digital marketing, and web design services for clients in several different industries. Since 1984 we have provided clients with custom printing and promotional products in Orange County, CA, the U.S., Canada, and abroad. We have been humbled to be given the opportunity to work with clients in Orange County, California, including Irvine, Anaheim, Newport Beach, Costa Mesa, Corona Del Mar, Huntington Beach, Los Angeles, Los Angeles County, Toronto, Canada, the United States, South America, and Europe.
- Accounting
- Architecture
- Automotive
- Beauty and Cosmetics
- Construction
- Dental
- E-Commerce
- Education
- Entertainment
- Finance
- Fitness
- Fortune 500
- Hospitality
- HVAC
- Legal
- Manufacturing
- Travel
- Security
- Not-for-Profit (NFP)
- Pharmaceutical
- Policing
- Printing
- Private Equity Firms
- Property Management
- Provincial and Federal Government
- Real Estate Agents and Brokerages
Why Choose OC Consulting Group?
Every business aims to grow. Through our business consultations, we develop strategies to boost your sales and optimize operational efficiency within your company. By choosing OC Consulting Group for your consulting needs, you’re choosing to grow your business. Our consulting services include digital technology and data services, data-driven customer insights, optimization strategies, and much more. Business consulting is an essential part of providing management advice to effectively boost productivity and efficiency. Our custom-tailored solutions are focused on making your business more effective, profitable, and innovative. Our knowledgeable team develops strategies designed specifically for your business’s unique needs. Not sure which consulting services your business needs? Our team of experts will guide you in choosing the strategies that work best for you. Empower your business with OC Consulting Group and unlock its full potential.
Accelerate Growth Today by Discovering What’s Possible
Frequently Asked Questions: Customer Insights
Customer insights involve the process of understanding the behavior, needs, trends, patterns, and preferences of your target market through extensive research. With effective customer insights, you can develop tailored marketing strategies, improve customer satisfaction, and boost your sales.
We use a wide range of data collection methods such as surveys, questionnaires, market analysis, trends analysis, interviews, and online research. As of 2021 we started using AI technology to help with our customer insights research.
By understanding customer behavior and preferences your business can create effective marketing campaigns that resonate with your audience, leading to increased conversion rates and engagement.
Frequently Asked Questions: Marketing and Sales
Having an effective marketing strategy builds brand recognition, drives traffic to your platforms, and increases sales.
Let our team at OC Consulting Group create a thorough and effective marketing strategy to boost your sales.
Social media marketing is the most effective and most popular form of marketing. More than half of the world uses social media.
Frequently Asked Questions: Price and Revenue Management
Price and revenue management involves maximizing your business profits by forecasting market demand and implementing pricing strategies.
Let our team at OC Consulting Group develop effective price and revenue strategies to maximize profits.
It is crucial to set a selling price based on market demand. Pricing plays an important role in revenue management.
We use a wide range of pricing and revenue strategies. Some effective pricing strategies include price skimming, penetration pricing, competitive pricing, premium pricing, loss leader pricing, psychological pricing, and value pricing. Some effective revenue management strategies include understanding your market, segmentation and price optimization, working closely with other departments, forecasting, mobile optimization, and embracing SEO.
Frequently Asked Questions: People Strategy
People strategy refers to how businesses can utilize their employees in the most effective way possible. Effective people strategies can increase employee performance and help align goals.
Effective people strategies focus on keeping employees motivated and productive but can vary depending on the business. Get in touch with us to learn more.
Implementing a people strategy at your business includes several essential steps. Some key components involve effective communication, training, and support. For customized guidance and a comprehensive plan, please email us for a quote.
Creating effective people strategies involves several key steps, including assessing your workforce and developing a tailored plan. Ensuring effective communication and providing support are crucial throughout this process. For more detailed guidance and a personalized approach, please email us for a quote.
Frequently Asked Questions: Business Optimization
Business optimization involves developing strategies and streamlining processes to improve productivity, increase profits, and reduce costs.
Every business has its unique needs and can be optimized differently, reach out to find out how you can best optimize yours.
Effective business optimization strategies will lead to higher profits and lower costs.
Some strategies to optimize your business are:
- Implementing effective marketing, sales, and strategies
- Focus on quality
- Improve forecasting
- Introduce customer-like thinking
Frequently Asked Questions: Digital, Technology and Data
Digital technology and data are the process of digitally transforming your business by bringing it to the online world. This can be done by creating a website or securely storing your information on a cloud.
The most common strategy to digitally transform your business is building a website. However, effective digital technology strategies can vary depending on the business, reach out to find the perfect one for you.
We at OC Consulting Group can help you digitally transform your business. Request a quote to learn more!
Effective digital technology and data strategies will increase brand awareness and customer satisfaction by making it easier for customers to access your content.
Frequently Asked Questions: Operations
Business operations is the idea of using every aspect of a business in the most effective way possible and includes details about systems, processes, and roles to improve productivity and efficiency.
An effective business operations plan will allow your business to use staff, materials, resources, and technology in the most effective way possible.
Business operation plans allow the business to be utilized in the most effective and productive way possible.
Every business has its unique needs. Contact us to learn more about the best business operation strategy for your business.
Frequently Asked Questions: Organization
Business organization is the concept of creating a smooth flow of information within your company.
Business organization strategies will improve employee performance and communication.
Business organization strategies improve the flow of information and effective communication throughout your business.