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BRANDING AND GRAPHIC DESIGN
Let us create or recreate your brand with our in-house graphic design team
The biggest mistake business owners make is not reinvesting in their business. The second biggest mistake is not strategically investing in their business. Business plans are the cornerstone of all our approaches.
At OC Consulting Group, we help businesses create new revenue streams with our branding services. This can be broken down into three key parts:
Strategy: Research, Planning, Positioning, Naming, Messaging, Copywriting, Partnerships, and Mergers and Acquisitions
Design: Packaging, Visual Identity, Logo Design, UX/UI
Activation: Omni-Channel Campaigns, Print Collateral, Photography, Videography, and Gifting Programs.
OC Consulting Group uses a variety of strategic approaches to increase your brand’s reach. For example, we have facilitated partnerships with major enterprises, franchises, and charities such as Microsoft, Google, Cisco, Costco, Best Buy, Anker, Tim Hortons, Panago Pizza, Boston Pizza, Domino’s Pizza, 241 Pizza, Honda, Toyota, Porsche, Canada Sports Car Club (CSCC), BMO Bank, TD Bank Group, Scotiabank, Royal Bank of Canada, Red Bull, the Provincial and Federal Government in Canada, Toronto Police Services, Reddit Inc., Solutions 2 Go Inc., The Canadian Red Cross, The Hospital for Sick Children, and the CP24 Chum Christmas Wish.
Our team is driven by a commitment to grow and strengthen your business. Together, we can help you expand and find strategic partners in your industry.
Here’s how we help clients understand the definition of branding:
It’s simple, one’s brand is based on another’s perception of what you have to offer. We can help you create or recreate this perception to increase your brand’s reach. Through extensive research of your industry and competitors, we can help you gain a competitive edge. Whether you need our assistance with brand management, logo designing, brand extension, co-branding, naming, or customer experience, we can help your brand achieve new heights.
OC Consulting Group helps your company start from scratch. We are a full-service marketing agency offering plenty of different services. When starting a new business or considering a rebrand, it’s important to create a brand style guide. This guide includes key elements of your company’s identity, including your logo, typography, text hierarchy, color palette, and stationery.
To help you achieve your goals and plan for the future, we recommend creating a brand guideline and a communication plan. Communication plans and competitor analysis work hand in hand as they allow us to pinpoint your target market and employ an effective marketing plan. One of the most important aspects of the communication plan is generating “launch momentum” with strategically timed teasers about the future of the business aimed at building anticipation. However, depending on your business, we may advise against teaser campaigns to maintain a competitive advantage. Extensive research is conducted on your target market and personas to get a deep understanding of their online habits. Our thorough communication plan details social media posting schedules, content strategies, and pre-launch momentum strategies where applicable. We will guide you on what to post, when to post it, and how to execute the post.
Furthermore, sales is an important part of branding. It’s vital that your salespeople and sales efforts align with your company’s vision, otherwise it will reflect poorly on your brand. We create a thorough marketing plan to support your sales team. This will include defining your brand, pinpointing your audience, understanding your competitors, evaluating your business, customer journey mapping, action plans, and a method to monitor, measure, and improve.
How To Implement?
It’s simple. Take a look at the diagram below to learn more.
Graphic Designing
Logos are one of the most important assets of any brand. On a website or in an office, it’s often the first impression a consumer gets of the brand. A professional and visually appealing logo leaves a lasting impact on your audience. Your logo should represent your company’s identity and what it does, along with colors that complement its theme. Our team understands color theory and psychology. We know how to make your logo and brand tie together seamlessly.
Do you already have a logo and want to tweak it? Our experts can help rebrand your company. We carefully analyze your logo to make changes that will appeal to customers and better reflect your brand. Our goal is to craft a unique logo and brand identity that will let your company stand out from its competitors.
Typography is the art of arranging words visually and is crucial for capturing the attention of your audience. The typography used in your branding is important as well, hard to read fonts can confuse customers and negatively impact your business. We are committed to making your company accessible to everyone by using typography that connects with your audience and communicates your brand effectively. Our designers are experts at using designs and fonts that work well with your target audience(s). We will make your typography visually appealing and easy to read for your customers to guarantee a great experience.
Our team of graphic design experts have created a variety of logos and branding designs throughout their careers. We specialize in crafting eye-catching and beautiful logos, that will attract customers and distinguish your company from its competitors. Clients who choose OC Consulting Group for their logo design needs are always satisfied with our work.
Get Professionally Made Brand Guidelines, Logo, and Print Material Designed Today!
Industries We Have Serviced
Since 2016 we have provided business consulting, digital marketing, and web design services for clients in several different industries. Since 1984 we have provided clients with custom printing and promotional products in Orange County, CA, the U.S., Canada, and abroad. We have been humbled to be given the opportunity to work with clients in Orange County, California, including Irvine, Anaheim, Newport Beach, Costa Mesa, Corona Del Mar, Huntington Beach, Los Angeles, Los Angeles County, Toronto, Canada, the United States, South America, and Europe.
- Accounting
- Architecture
- Automotive
- Beauty and Cosmetics
- Construction
- Dental
- E-Commerce
- Education
- Entertainment
- Finance
- Fitness
- Fortune 500
- Hospitality
- HVAC
- Legal
- Manufacturing
- Travel
- Security
- Not-for-Profit (NFP)
- Pharmaceutical
- Policing
- Printing
- Private Equity Firms
- Property Management
- Provincial and Federal Government
- Real Estate Agents and Brokerages
Why Choose OC Consulting Group?
Experience is the foundation of knowledge. At OC Consulting Group, our team of knowledgeable millennials are ready to help brand your company. We have a proven track record of success, assisting numerous small businesses in starting from scratch, and helping medium to large-sized businesses rebrand. From transforming an empty building to designing, printing, installing, creating a website, and producing print materials, we meticulously curate your brand. We are experts in the Pantone Matching System™. If your branding includes a specific CMYK blue, we ensure it matches across all materials—from wall paint to your website and logo. Curating brand style guides is crucial for perfecting your branding. Each organization has a unique style guide, encompassing their company logo, typography, text hierarchy, color palette, and stationery. Let our experts create your brand’s style guide and refine your branding.
Frequently Asked Questions
Our logo designs start at $299.99 but can go up depending on the complexity of your design. All logo packages come with three prototypes.
We charge a fixed rate of $2499.99 to create your brand guidelines.
We start by understanding your vision and logo requirements. Within 48 hours, we send out three designs for you to choose from. From the three designs, you can ask for two revisions to make sure it’s the perfect logo. Then, we’ll send the final version in vector format (PDF, AI, and PNG).
Logo designing can take up to 48 hours, but it depends on the complexity of the design.
After the full payment is received, it’s all yours! You will own all rights to the logo.
Yes! We have a legal team that can help you register your trademark globally.
Brand guidelines are the core elements of your brand’s identity, ensuring consistency across all platforms. Our brand guidelines include but are not limited to logos, typography, text hierarchy, color palette, stationery, etc.
We can start today! Just get in touch by using the form below and we’ll reach out to you soon.